Case Studies

Study Examples

- Online and telephone survey to assess brand awareness (Arab Banking Corporation).

- Focus groups to market test creative images for launch marketing campaign (Shariah Baby Bond, The Children's Mutual).


- Pre-launch focus groups to determine product features of a shariah compliant banking product (Lloyds TSB).

Lloyds TSB Roadshow


- 12 community events in 12 weeks
- Local Imam meeting
- Posters and leaflets via mosques and community centres
- Individual invitations to local key stakeholders
- Local press advertising


Soft sell community event

- 2 hours
- Presentation
- Why Islamic finance in the UK
- Shariah issues
- Product information
- Question and Answers

Integrated follow up

- Online Survey
- Telephone calls to all attendees


The road show proved to be a real success and was commended in the Most Effective Integrated Campaign category of the 2006 - Financial Services Forum Awards for Marketing Effectiveness.

Client Base

 :: Department of Health  :: Finance


NHS Primary Care Trusts





 :: Public Sector


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