Case Studies

Study Examples


- Online and telephone survey to assess brand awareness (Arab Banking Corporation).

- Focus groups to market test creative images for launch marketing campaign (Shariah Baby Bond, The Children's Mutual).

 

- Pre-launch focus groups to determine product features of a shariah compliant banking product (Lloyds TSB).
 

Lloyds TSB Roadshow

 

- 12 community events in 12 weeks
- Local Imam meeting
- Posters and leaflets via mosques and community centres
- Individual invitations to local key stakeholders
- Local press advertising

 

Soft sell community event


- 2 hours
- Presentation
- Why Islamic finance in the UK
- Shariah issues
- Product information
- Question and Answers
 

Integrated follow up

- Online Survey
- Telephone calls to all attendees

 

The road show proved to be a real success and was commended in the Most Effective Integrated Campaign category of the 2006 - Financial Services Forum Awards for Marketing Effectiveness.

Client Base

 :: Department of Health  :: Finance

Various

NHS Primary Care Trusts

 

 

 

 

 :: Public Sector

 

Copyright @ 2007 Afkar Consulting Ltd All Rights Reserved