Case Studies

Lloyds TSB - Shariah Moneybox Roadshow


- 12 community events in 12 weeks
- Local Imam meeting
- Posters and leaflets via mosques and community centres
- Individual invitations to local key stakeholders
- Local press advertising


Soft sell community event

- 2 hours
- Presentation
- Why Islamic finance in the UK
- Shariah issues
- Product information
- Question and Answers

Integrated follow up

- Online Survey
- Telephone calls to all attendees


The road show proved to be a real success and was commended in the Most Effective Integrated Campaign category of the 2006 - Financial Services Forum Awards for Marketing Effectiveness.

 Related Media Coverage

Islamic Times - Roadshow Comes to Manchester

Yorkshire Forward - Islamic banking roadshow to visit Bradford - Lloyds TSB to target Scots Muslim community with new services

Awaaz News - Bank Introduces Shariah finance

Ilford - Ilford Town Hall

London - London Muslim Centre

Leicester - The Empire Banqueting and Conference Hall

Bradford - Khidmat Centre

Batley - Al-Hikmah Centre

Oldham - OBA Millennium Cultural Centre

Rochdale - Rochdale Town Hall

Birmingham - Moseley Muslim Community Association

Manchester - Pakistani Community Centre

Birmingham - Walker Hall

Glasgow - Kabana Restaurant


Copyright @ 2009 Afkar Consulting Ltd All Rights Reserved